Outdoor+Media

Outdoor Media is popular as OOH (Out of home advertising). Advertising on signs that are located outdoors in public places.

Outdoor advertising, one of the oldest and most enduring forms of advertising, can be broadly identified as any sign that publicly displays advertising or identifies something, such as a sign for a restaurant or other place of business. More specifically, though, the term has come to represent the advertising medium we casually call outdoor advertising, which is a large standardized segment of the out-of-home advertising media industry.

Outdoor media follows you every where even you are in a coffee shop, mall, in the office or even you are taking your dinner in a restaurant. Outdoor advertising can be located in any areas where it will most likely be effective. For example, a company selling holistic and whole foods, would be wise to place a mobile billboard at a Farmer’s Market. A new night club would be smart to select a location outside of a restaurant where early diners might be looking for after dinner entertainment. These same ads when in newspapers or on radio may be missed altogether by the ideal target audience. State of The Art The latest technology now available is such that can create incredibly eye-catching advertisements. Billboards are now actually interactive and tri-vision permits 3 various ads to be displayed on one sign. Additionally, the time actual time needed create and print the ad has been cut in half thanks to new state of the art computer ink-jet printers